Alex Ackerman

Alex Ackerman is a seasoned social media professional with a notable career in the gaming industry, particularly recognized for her role at Respawn Entertainment. She served as the Senior Social Media Manager from March 2019 until March 2024, overseeing social media strategies for popular titles like Apex Legends. Ackerman's tenure at Respawn was marked by significant contributions to the game's community engagement and brand voice, helping to grow its social channels into some of the fastest-growing in the industry.13

Before joining Respawn, Ackerman worked as a Social Media Strategist for Activision, where she focused on redefining the social voice for the Destiny brand. Her earlier experience includes roles at MGM Resorts International, where she developed social strategies for esports initiatives, and at Blizzard Entertainment, where she managed social media channels and community engagement for various franchises.24

In March 2024, Ackerman announced her layoff from Respawn due to company restructuring within EA, which affected numerous employees across various teams.13 Despite this setback, she expressed gratitude for her time with the Apex Legends community, highlighting it as a significant chapter in her career.1

Ackerman's educational background includes a degree in Journalism with a focus on Advertising from the University of North Texas, which has likely contributed to her effective communication skills in her professional roles.4