Alex Abbott

Alex Abbott is a MadTech Principle Consultant at Supero, where he focuses on driving growth and innovation within the marketing technology sector. With over 23 years of experience in sales and marketing, Abbott has a rich background that includes significant roles in B2B sales, recruitment consulting, and leadership in sales transformation initiatives.

Career Highlights

• Current Role: At Supero, Abbott has been instrumental in developing the Conversation Operating System, an AI-powered coaching method aimed at addressing challenges in the B2B sales pipeline. His approach emphasizes the importance of human skills over technology alone to achieve predictable growth.1
• Previous Experience: Abbott's career began in door-to-door sales with Kirby Vacuum Cleaners, transitioning into B2B sales and recruitment consulting. He has successfully sold across three continents and built a business that achieved $22 million in annual recurring revenue (ARR) from scratch.1

Philosophy and Approach

Abbott believes that effective sales rely heavily on building relationships and understanding customer value propositions. He advocates for a culture of continuous improvement and learning within organizations to foster innovation and drive success.12

Additional Roles

In addition to his work at Supero, Abbott co-founded Critical Convo and is a co-presenter at SalesTV.Live, where he collaborates with other industry leaders to enhance the sales profession and promote mental well-being among sales professionals.1

Overall, Alex Abbott's extensive experience and innovative strategies position him as a key player in the MadTech landscape, dedicated to transforming how businesses engage with their customers.