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Alessio Corina
Teamleiter Product Marketing & Retention bei Ringier Axel Springer Schweiz AG
Professional Background
Alessio Corina is a distinguished professional in the field of marketing and brand management, with an extensive background that spans various industries and roles. Currently serving as the Teamleiter Product Marketing & Retention at Ringier Axel Springer Schweiz AG, Alessio has established himself as a driving force in marketing strategy and brand development. His career trajectory reflects a deep commitment to excellence in marketing practices, where he effectively utilizes his expertise in both online and offline marketing channels to enhance brand recognition and customer engagement.
Previously, Alessio held the position of Brand Manager für den Beobachter at Ringier Axel Springer Schweiz AG. In this role, he skillfully managed the brand's positioning and marketing strategies, overseeing campaigns that significantly improved its market presence. His foundational experience in online marketing was garnered through his role as an Online Marketing Manager at WEKA Business Media AG, where he honed his skills in digital strategies, SEO, content marketing, and analytics.
Throughout his career, Alessio has successfully transitioned from roles such as Junior Marketing Manager to PR & Event Professional at Canon Schweiz AG, where he cultivated strong relationships with stakeholders and facilitated significant corporate events, enhancing the brand’s public profile. His professional journey also includes valuable experience in corporate communications and documentation at Bank Vontobel AG and earlier roles in sales support and logistics that underline his comprehensive understanding of the market dynamics and customer needs.
Alessio’s professional experiences are complemented by his continued commitment to learning and professional development, enabling him to stay ahead of industry trends and best practices. His operational expertise and marketing acumen are evident in his strategic oversight of product marketing initiatives that focus on retention and customer loyalty.
Education and Achievements
Alessio Corina's educational background is a robust foundation for his accomplished career in marketing. He began his academic journey at the ZHAW Zürcher Hochschule für Angewandte Wissenschaften, where he earned a Bachelor’s degree in Mehrsprachige Kommunikation. This multidisciplinary program equipped him with vital communication skills that enhance his effectiveness in the marketing sector, where clear and persuasive messaging is essential.
Seeking to deepen his expertise, Alessio pursued a Master of Advanced Studies in Online Marketing Management at Fachhochschule Nordwestschweiz FHNW. In this program, he specialized in digital marketing strategies, gaining insights into the rapidly evolving online landscape. His knowledge in online marketing continues to drive results for brands seeking to establish or enhance their digital presence.
Further advancing his qualifications, he completed a Certificate of Advanced Studies in Brand Leadership at HWZ Hochschule für Wirtschaft Zürich. This program fostered his understanding of brand dynamics and equipped him with innovative strategies for guiding brands through competitive markets.
His academic journey was complemented by the Berufsmaturität (BMS) in Kaufmännisch from KV Business School in Zürich, which offered him foundational skills in business management, accounting, and marketing principles.
Alessio’s dedication to continuous improvement can be seen in how he applies the theories and concepts learned in academia to real-world challenges, thus contributing significantly to the organizations he has worked with.
Key Achievements
Alessio Corina has a track record of notable achievements throughout his career. Some of the key highlights include:
- Successfully leading the team at Ringier Axel Springer Schweiz AG to enhance product marketing strategies, resulting in measurable increases in customer engagement and retention rates.
- Implementing innovative online marketing campaigns at WEKA Business Media AG that outperformed projected goals and significantly raised brand visibility across digital platforms.
- Spearheading comprehensive branding initiatives for the Beobachter, establishing it as a trusted source of information within its market, showcasing his ability to develop and communicate a brand's value proposition effectively.
- Developing strong cross-functional collaborations across departments during his time at Canon Schweiz AG, enhancing marketing communication strategies and resulting in well-received corporate events and PR campaigns.
- Leverage his understanding of multilingual communication to enhance marketing materials, ensuring effective reach to diverse customer segments and contributing to cumulative sales增长.
- Making substantial contributions to financial documentation processes at Bank Vontobel AG, showcasing adaptability across different sectors and expertise in corporate environments.
Through these achievements, Alessio has firmly established himself as a strategic thinker and a highly capable professional committed to driving successful marketing initiatives and embracing innovation in the marketing landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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