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Alessia Oggiano
CEO the big now/dentsu mcgarrybowen
Alessia Oggiano is the CEO of The Big Now, a creative agency that operates under the Dentsu McGarryBowen umbrella. She has been in this role since January 2021. Oggiano co-founded The Big Now and has played a pivotal role in its development, focusing on strategic consultancy and communication campaigns across various platforms, including ATL (Above The Line), BTL (Below The Line), events, and digital marketing.12
Her career includes significant experience in the advertising and marketing sectors, where she has been recognized for her leadership and innovative approaches to creative solutions. Prior to her current position, she served as a co-founder and general manager of Now Available, further demonstrating her entrepreneurial spirit.2 Oggiano is also noted for her involvement in the broader Dentsu Creative Italy network, where she holds the title of Senior Vice President and Executive Board Member.3
Overall, Alessia Oggiano's contributions have been instrumental in establishing The Big Now as a notable player in the Italian creative landscape, particularly after its acquisition by Dentsu Aegis Network in 2018.1
