Alessia Clusini

Alessia Clusini is a prominent figure in the field of digital ethnography and audience research. As a Founding Circle Member of the WXO - World Experience Organization, she is recognized as one of the pioneers of the Experience Economy.1

Professional Background

Alessia is the co-founder of Trybes Agency, a London-based research firm that specializes in AI-driven research methodologies combined with social sciences to generate what they call Hybrid Intelligence®.1 Her expertise lies in helping brands and projects deeply understand their audiences through innovative approaches such as Topicgraphics®, which goes beyond traditional demographic segmentation.1

Achievements and Recognition

Alessia has received numerous accolades for her work:

• Nominated as one of the 6 scientists under 35 in 20181
• Named one of the 50 most influential women in Italy in 20191
• Recognized as one of the Data Leaders of the Year in the UK in 20211
• Selected as one of the Top 50 Women Gamechangers in TV globally in 20231
• Chosen as one of the individuals shaping the future of Social Intelligence in 2022 and 20241

Career History

Alessia's professional journey includes:

• Social Intelligence and Content Marketing Strategist (2010-present)1
• Social Data and Content Trainer (2012-present)1
• Social Media Manager at Italia Independent (April 2012 - September 2012)1

Education

Alessia has a diverse educational background, including:

• Diploma in Theatrical Costume Design from the Academy of Costume and Fashion in Rome1
• Bachelor of Fashion Design from the Italian Institute of Fashion1
• Master's Degree in Communication and Journalism from EIDOS Communication in Rome1

Her unique combination of skills in fashion, communication, and digital research has contributed to her success in understanding and analyzing consumer behavior and market trends.