Macquarie University

Commercial Marketing Executive at Trend Micro

Skills: Enterprise Marketing · Regional Marketing · Field Marketing

Trend Micro

Commercial Marketing Manager, Northern Region

• Manage all communications for ANZ to drive key initatives and influence decision makers
through targeted account based marketing
• Manage end to end process for communications including audience segmentation through
account based marketing and post reporting analysis
• Manage commercial marketing social media - Organic and Paid
• End to end event management organising webinars, virtual events, conferences, trade-shows
and workshops across Australia and New Zealand
• Liaising and collaborating with a range of stakeholders including customers, colleagues,
suppliers and partner organisations
• Graphic design of booth graphics, promotional collateral, digital assets for social media and
digital marketing campaigns
• Worked on regional (AMEA) campaigns/projects as a representivie from ANZ

Senior Marketing Executive, Commercial, Australia & New Zealand

Marketing Executive, Commercial, Australia & New Zealand

• Designed and executed promotional campaigns 
• Assisted in the ongoing development, co-ordination and distribution of effective point of sales promotional & marketing material for all sales offices and related dealer/reseller networks across Australia, New Zealand and South East Asia across a wide portfolio of products
• Event management in organising conferences across Australia and New Zealand
• Social media management through Facebook and Twitter
• Liaised with third party marketing merchandise warehouse and co-ordinated promotional 
merchandise/marketing material as required for events and promotions
• Designed creatives for products and point of sale materials

Marketing Executive, Consumer, Australia & New Zealand

•Responsible for packing and unpacking of orders into containers and pallets
•Use of various warehousing equipment such as Electronic Pallet Jacks
•Working efficiently in a fast paced environment

TNT Australia

Dockhand

• Merchandise and associated marketing collateral management
• Created and distributed press releases
• Preparation of marketing plans and collateral
• Creating marketing tools (e.g. social media) for Classics & Jazz
• Reduced manual processing and operation activities, reducing FTE impacts for non value added tasks

Universal Music Australia

Marketing Intern

• Communicated effectively with business clients
• Implemented strategic marketing initiatives
• Provided effective solutions
• Supported and monitored clients
• Dealt with complaints to ensure the clients are understood and addressed
• B2B customer relationship management

National Australia Bank

Business Servicing Consultant

• Initiated and executed marketing campaigns to lift revenue and brand awareness  
• Sales calls, site inspections, presentations and events
• Prepared and drafted proposals, mailings, electronic direct mail
• Analysed and completed marketing reports
• Updated key managed account files

Starwood Hotels & Resorts Worldwide, Inc.

Sales and Marketing Internship

• Cohesively worked towards common goals in a team environment in various situations
• Assisted the community in cyclone damaged areas
• Trained in safety and occupational health.
• Demonstrated leadership skills

Alessandro Romano