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Alessandro Bernardi
Social Media Scientist & Data Analyst
Alessandro Bernardi is an Associate Professor at the Universitat Autònoma de Barcelona, where he specializes in areas related to social media, big data, and social thermodynamics. His academic work often intersects with practical applications in social media analytics and audience measurement.
In addition to his academic role, Bernardi is also a co-founder of Social Elephants, a platform focused on analyzing social media performance and return on investment (ROI) for campaigns. He has contributed to discussions and analyses regarding the effectiveness of social media strategies compared to traditional media.12
Bernardi's research interests include the use of data analytics in understanding social dynamics and the implications of digital communication on societal behavior. His work is relevant for both academic circles and industry practitioners looking to optimize their social media strategies.23
