Alessandra Zarate-Sanderlin

Alessandra Zarate-Sanderlin is the Founder of Ridge & Whorl HFE Consulting, a company specializing in Human Factors and Ergonomics (HFE) consulting.2 She has a diverse background in user experience design, technical program management, and research.

Professional Experience

Alessandra has held various roles in the tech industry, including:

• Senior Manager of Design Strategy and Research, where she successfully delivered products ranging from enterprise SaaS platforms to mobile apps3
• UX Researcher and Strategist, demonstrating her expertise in user experience and strategic planning4

Education and Research

Alessandra completed her graduate studies at San Jose State University, where she conducted a project on the "Effect of Instruction Format and Availability on Discharge Instruction Recall and Comprehension" in 2016.1 This research background likely contributes to her expertise in human factors and user experience.

Areas of Interest

Her primary interests include:

• Experiential learning
• Cognitive engineering
• Human performance in extreme environments
• Mission critical operations2

Professional Approach

Alessandra appears to have a data-driven and user-focused approach to her work. She has conducted UX product surveys, even in niche areas like falconry, to gain insights into user preferences and pain points.5 She also emphasizes the importance of unbiased research, noting that user experience research should not be about confirming positive experiences but about uncovering genuine user insights.6

Consulting Work

As the founder of Ridge & Whorl HFE Consulting, Alessandra likely leverages her diverse experience in UX research, strategy, and human factors to provide valuable insights to her clients. Her background suggests she is well-equipped to handle complex problems in user experience and human-system interactions.