Alessandra Sala

Alessandra Sala, originally from Milano, has been involved in brand development since 2015, particularly focusing on the renowned Milanese restaurant chain Panino Giusto, with a special emphasis on the sandwich as a platform to highlight Italian excellence.

Her interest in promoting and raising awareness for this brand led her to gain insights into production, distribution, and retail dynamics, enabling her to effectively engage with entrepreneurial and managerial figures across various companies, always striving for customer experience enhancement through care and creativity.

As a point of contact for the international affiliates' marketing department, Alessandra acquired valuable knowledge on the importance of understanding a product's essence and the necessity of tailoring it uniquely for each country with distinct marketing strategies.

Her involvement in positioning the company Panino Giusto as the first B Corp in the Italian restaurant industry sparked her passion for 360-degree sustainability themes and their significant impact on brand enhancement.

Through continuous study of Customer Experience and its key performance indicators, she is particularly intrigued by signals that foreshadow shifts in customer desires and expectations, and how these influence brand communication.

Alessandra's educational background includes an Executive Course in Customer Experience Management from Luiss Business School, a Master's Degree in Art History and Archaeology, Humanities Studies from Università Cattolica del Sacro Cuore, and a Bachelor's Degree in Humanities Studies from the same university.