Alena R. Tyson

Alena Tyson is a seasoned professional with a background in digital marketing and a penchant for problem-solving.

With a Bachelor's Degree in International Business and Management from Mercer University, Alena has honed her skills in Client Relations, Omni-Channel Strategy, Project Management, Paid Media Optimization, Creative Direction, and Reporting & Analysis.

Currently serving as a Senior Digital Marketing Consultant at PK, Alena excels in maintaining exceptional client relations by offering performance analysis, omni-channel strategies, and project management services.

Proficient in tools like Adobe Analytics, Google Analytics, Google Tag Manager, Google Data Studio, and PowerBI, Alena provides actionable insights to drive high-impact results for clients and cross-functional teams.

Having previously worked as a Digital Marketing Manager, Alena collaborates closely with paid media teams to craft effective strategies that optimize performance for clients in various industries.

Beyond her professional roles, Alena engages in speaking engagements, mock interviewing, blogging, and podcasting, showcasing her commitment to creative pursuits.

Alena Tyson's diverse experience includes positions such as Digital Engagement Manager at PK, Digital Marketing Manager at Third Wave Digital, and Marketing Assistant at Third Wave Digital.

Her early career involved roles like Marketing and Programs Intern at Georgia Chamber of Commerce, Spanish Intern at Casa de La Memoria, Project and Design Intern at Macon Economic Development Commission MEDC, and Event Planning/Marketing Intern at Greater Macon Chamber of Commerce.

Additionally, Alena gained valuable experience as a Resident Assistant during her time at Mercer University.