Alejandro Rojas

Alejandro Rojas is a media executive currently serving as the Director of Applied Analytics at Parrot Analytics, a position he has held since January 2020. In this role, he focuses on bridging the gap between content and data, leveraging analytics solutions to enhance understanding of global demand for media content.1

Professional Background

• Vice President of Applied Analytics at Parrot Analytics (August 2021 - Present)
• Director of Applied Analytics at Parrot Analytics (January 2020 - August 2021)
• Regional Director at Parrot Analytics (March 2017 - January 2020)

Before joining Parrot Analytics, Rojas was the CEO of TrixandTrax LLC, where he executed numerous events and developed a Python application for social media engagement metrics.1 He also has experience as a Business & Economics Professor at Universidad del Desarrollo in Chile and as an Executive Producer at Ven A Kite C.A., a cross-platform media production company.1

Education and Skills

Rojas holds a strong background in analytics and media production, with experience in driving adoption of analytics solutions and creating impactful media strategies. He is proficient in both Spanish and Portuguese, enhancing his ability to work in diverse environments.1

Honors

Rojas has been recognized for his contributions to media engagement, being a finalist at MIPTV’s Content 360 festival for innovative audience engagement strategies.1