Alex Ramirez, MS - t2ó North America

Alex Ramirez is a seasoned marketing and business development professional who currently serves as the CEO and Managing Director of t2ó USA, the North American division of t2ó.1 He has been with the company for 13 years, joining in 2010.1

Professional Background

Alex is a bilingual business leader with over 25 years of work experience in both agency and advertiser roles.1 His expertise spans various areas, including:

• Corporate executive leadership
• Marketing strategy (digital and traditional media)
• Business development
• Account pitches and presentations
• High-end project management (tech and media-related)

Skills and Qualities

Alex is known for being:

• A strong and effective leader
• An active learner
• Self-motivated
• Highly analytical problem-solver
• A strong negotiator
• Efficiency-oriented business professional

Role at t2ó

As the CEO of t2ó USA, Alex is responsible for leading the company's strategic transformation in North America.3 His focus includes:

• Bridging the gap between European expertise and the US market
• Working with Hispanic brands and connecting with the Hispanic market
• Collaborating with companies from Spain, Italy, and various Latin American countries

Education

Alex holds a Master's degree (MS) from CESMA Business School2, which has likely contributed to his extensive business acumen and leadership skills.

Career Impact

Under Alex's leadership, t2ó USA has been working to bring their knowledge and expertise from Europe to the US market, with a particular emphasis on serving Hispanic brands and bridging cultural gaps in marketing strategies.1 His bilingual skills and understanding of both European and American markets have been instrumental in this effort.