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Alejandro Martin
Leadership & Executive Coach and Principal at Whole Systems Solutions, Inc
Alejandro (Alex) Martin is a certified executive and leadership coach with a focus on helping people of color excel. With a background in psychology from the University of California, Berkeley and an MBA in Sustainable Business, Alejandro's expertise lies in coaching top-level executives, law partners, renewable energy developers, entrepreneurs, artists, celebrities, and elected officials. He integrates various coaching methodologies including the Hudson Institute of Coaching’s Whole Person model, Richard Boyatzis's Intentional Change Theory, Robert Kegan and Lisa Laskow Lahey’s Immunity to Change methodology, and Shirzad Chamine’s Positive Intelligence approach. With over two decades of experience, Alejandro has held key roles such as the Senior Manager of Local Government and Public Affairs at First Solar, where he oversaw a team dedicated to managing project risks and influencing solar policies, leading to the successful development of massive solar projects across North America.
