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    Alejandro Herrera

    Innovation & Design Director

    Alejandro Herrera is a seasoned professional currently holding the position of Innovation & Digital Product Design at Accenture Song. With a strong focus on leveraging creativity to drive business innovation, Alejandro works on enhancing existing offerings and optimizing market reach through digital platforms, while fostering new growth opportunities and customer segments.

    Alejandro's passion lies in crafting innovative On/Off consumer experiences that build long-term connections with brands and cater to evolving customer needs. His expertise revolves around creating value propositions that resonate with customers and enhance their overall brand experience.

    Academically, Alejandro pursued a Master's degree in Strategy Innovation and Information Technology from Esade, complementing his practical experience with theoretical knowledge in the field.

    Throughout his career, Alejandro has held key roles such as Innovation & Design Director at Accenture Song, Innovation & Design Director at Fjord, and various leadership positions at Accenture Interactive. With a rich professional background spanning roles like Creative Lead, Senior Creative Director, and Digital Creative Director at renowned organizations like WINK Transforming Through Digital, Archibald Ingall Stretton, Homocreativus, MullenLowe Profero, and Publicis Groupe, Alejandro has honed his expertise in digital product design and innovation.

    Moreover, Alejandro's experience as the Head of Digital Interaction at Archibald Ingall Stretton and his role as an Art Director at multiple prestigious agencies have equipped him with a comprehensive skill set to drive digital transformation and creative excellence.

    Alejandro Herrera's commitment to pushing the boundaries of innovation and creating meaningful brand interactions has been a constant theme in his career, making him a valuable asset in the field of digital product design and customer experience enhancement.

    Alejandro Herrera
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    Location

    Arroyomolinos, Community of Madrid, Spain