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Alejandro García Castro
Bridging strategy & change management in Pharma & Biotech
Alejandro García Castro is a Brand Strategy Manager at Novartis, where he focuses on bridging strategy and change management within the pharmaceutical and biotech sectors. His expertise encompasses business development, pharmaceutical marketing, management, commercial operations, product management, and market access.1
He has a strong background in digital marketing, including skills in SEO, SEM, Google Analytics, and inbound marketing strategies. García Castro emphasizes a transverse vision of digital marketing to enhance brand management and strategy within his role at Novartis.12
His professional journey reflects a commitment to applying marketing knowledge effectively in the pharmaceutical industry, positioning him as a key player in the intersection of strategy and operational change.2
