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    Alejandro Tola Alvarez

    Chief Marketing Officer with extensive experience in marketing and strategic roles

    Alejandro Alvarez is a seasoned business leader with over 15 years of experience in aquaculture and biotechnology, overseeing operations in Asia, Latin America, and Europe. Starting as a hands-on farm operative, he has advanced in his career through continuous learning, entrepreneurship, and ambition. As CEO of GenoMar Genetics, Alejandro focuses on developing and commercializing superior aquaculture genetic products to enhance efficiency and profitability for aqua farmers worldwide. Genomar is a leading supplier of tilapia genetics, with operations in six countries and a strong focus on growth through M&A and organic strategies. Alejandro's main drive is to expand the company, empower his colleagues, and stay ahead in the market through technology.

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    Alejandro Tola Alvarez
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    Experience

    Chief Marketing Officer at Grocery Outlet (September 2023 - Present)
    CMO Council Member at Tempur Sealy International (June 2022 - August 2023); Chief Marketing Officer (CMO) - Marketing, eComm, Financing at American Signature Inc. (August 2018 - August 2023); Head of Marketing, Banana Republic Factory at Banana Republic (July 2015 - August 2018), Director & Senior Director of Global Brand Engagement / Global Marketing Strategy at Banana Republic (June 2011 - July 2015); Marketing Manager / Director at Victoria's Secret (June 2008 - March 2011); Manager of Strategy and Marketing at Levi Strauss & Co. (August 2005 - June 2008); Sr. Associate at The Boston Consulting Group (January 2000 - January 2003)

    Education

    BS from ITESM, Monterrey Tech (1995 - 1999); MBA from University of California, Berkeley, Haas School of Business (2003 - 2005)

    Location

    Oslo, Oslo, Norway