Alejandra Lugard

Alejandra Lugard is a senior executive at Accenture, holding the position of Managing Director and Country Lead for Strategy & Consulting in the Consumer Goods sector in the Netherlands.12 She is passionate about helping Consumer Goods companies drive positive change and achieve their goals.2

Professional Background

Alejandra has extensive experience in the consulting industry, particularly focused on the consumer goods sector. At Accenture, she leads the Strategy & Consulting practice for Consumer Goods in the Netherlands, working with some of the largest companies in the industry.1

Expertise and Focus Areas

Alejandra's expertise lies in several key areas:

Data & Analytics:: She emphasizes the importance of data-driven strategies for business growth, noting that companies not accelerating in this domain may become irrelevant within two years.1

Generative AI:: Alejandra is actively involved in discussions and research on generative AI and its implications for business reinvention.35

Total Enterprise Reinvention:: She has shared research on this topic, focusing on setting new performance frontiers and creating strategies for the future.3

Leadership and Influence

Alejandra is recognized as a thought leader in her field. She:

• Participates in high-level discussions on AI and its impact on gender dynamics5
• Shares insights on critical evaluation of generative AI investments6
• Celebrates and supports leadership development within her team4

Education

Alejandra has pursued executive education at Harvard Business School, enhancing her strategic and leadership capabilities.2

Through her role at Accenture and her thought leadership, Alejandra Lugard contributes significantly to shaping strategies and driving innovation in the consumer goods industry, particularly in the areas of data analytics and AI-driven transformation.