Aleda Schaffer

Aleda Schaffer is a business executive with a diverse background in innovation, entrepreneurship, and product management. She currently serves as the Head of Business Acceleration and New Ventures at The Goodyear Tire & Rubber Company.4 Previously, she held the position of General Manager for Snacks and New Business at EAT Club.

Schaffer's career highlights include:

1. Co-founding PureCarbon, where she served as CMO.5
2. Joining Goodyear in October 2021 as General Manager for the Innovation Lab in San Francisco.3
3. Advancing to her current role at Goodyear, focusing on business acceleration and new ventures.4
4. Speaking engagements on women's empowerment, including at Cornell University's Johnson Women in Business (JWiB) event.1

She holds an MBA from Cornell University, graduating in 2010.1 Schaffer is known for her entrepreneurial spirit and her ability to invigorate teams and drive innovation.2 Her LinkedIn profile describes her as someone who activates bold possibilities and empowers big impact.2