Alec Eskind

Alec Eskind is a Senior Digital Strategist at AL Media Strategy, a political agency that specializes in digital marketing for Democratic campaigns and causes.13 He holds a Bachelor of Arts degree in Political Science and Government from Tulane University.

Professional Experience

In his role at AL Media Strategy, Eskind focuses on leveraging digital platforms and partnerships to:

• Fundraise for political campaigns
• Engage with voters and supporters
• Facilitate political change3

Eskind has been involved in developing innovative digital strategies for Democratic campaigns, including work for high-profile clients such as Presidents Barack Obama and Joe Biden.1

Expertise and Insights

Eskind is recognized for his expertise in digital political marketing strategies. He has shared insights on several key trends and tactics:

Shift to Digital Advertising:: Eskind notes a significant shift in political advertising from traditional broadcast and cable to digital platforms. He believes this transition allows for more efficient resource allocation and broader audience reach.12

Targeting Strategies::

• Automatic Content Recognition (ACR) conquesting: Using data to target audiences who have seen Republican ads with Democratic messaging
• ZIP code targeting: Moving beyond traditional voter file match lists to reach new potential voters1

Streaming TV:: Eskind emphasizes the growing importance of streaming TV ads in reaching swing voters, particularly in battleground states.2

Fundraising Trends:: He has observed an increase in first-time donors contributing to campaigns across various races.1

Eskind's approach to political marketing emphasizes agility, efficiency, and the ability to connect with audiences effectively in a rapidly changing digital landscape.1