Alec East is a seasoned digital strategy consultant with a rich background of over 25 years in enhancing organizations' online effectiveness. He is the Co-Founder of Narrative Industries Ltd, a company he established with his esteemed business partner, Chris Smith.

With a primary focus on optimizing digital and online presence for businesses, Alec specializes in enhancing customer experiences, boosting conversions, reducing costs, and aiding companies in surpassing their competitors through the development of user-preferred online environments.

Alec East is deeply intrigued by the dynamic evolution of human behavior in the digital era, fueling his passion for creating digital experiences that resonate with modern consumers.

His extensive portfolio includes collaborations with renowned brands such as James Bond, MySpace, Getty Images, The Foreign & Commonwealth Office, and Stone Island.

Alec East is an esteemed speaker on consumer behavior within the digital landscape, having contributed to industry publications like .NET & Creative Arts and being featured in industry textbooks.

Noteworthy among his entrepreneurial ventures are the founding of Great Giant, Do Tank Studios, and Bowes Smith East, showcasing his entrepreneurial spirit and innovative mindset.

Alec East's academic journey includes studying Graphic Design at the University of the Arts London and attending Westcliff High School for Boys.

In his professional capacity, Alec has held key roles such as Digital Strategist & Founder at Narrative Industries, Member Board Of Trustees at Bedford Creative Arts, Web Consultant at 4 Seconds Ltd, and Digital Strategist at BMB Ltd, among others.

His diverse career spans from leadership positions at Tomorrow London and Dangerville to creative roles at Eon Productions Ltd and Getty Images, highlighting his versatility and expertise across various domains in the digital realm.