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Albert So
Activation Head, Mucinex NDA and Children’s Portfolio, USA at RB
Albert So is an accomplished and dedicated leader with over 10 years of experience in brand management, known for driving growth and revitalizing brands through innovative marketing strategies and consumer-driven insights.
His expertise includes global brand strategy, 360 marketing campaigns, digital marketing, social media, product innovation, pricing, consumer/market research, and agency management.
With a strong P&L background, Albert has consistently delivered in-market results for various brands, showcasing his skills as a holistic business manager.
Albert So holds an MBA from NYU Stern School of Business and a B.S. in Packaging from Michigan State University, underlining his academic prowess.
Throughout his career, he has held key positions such as Activation Head at RB, Brand Director, Senior Brand Manager, and Associate Brand Manager at The Nature's Bounty Co., demonstrating a progressive growth trajectory.
He has also gained valuable experience as a Brand Manager, Senior Associate Brand Manager at Kraft Foods, and as a Packaging Engineer at General Mills, showcasing his diverse skill set and adaptability across industries.
Albert is recognized for his collaborative leadership style, fostering a lively work environment and effectively leading teams towards achieving shared objectives and goals.
