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Alastair Pegg
Group CMO at A-Plan Insurance
Alastair Pegg is the Group Chief Marketing Officer (CMO) at A-Plan Insurance. He joined the company in June 2021, bringing with him extensive experience from previous roles at Nationwide Building Society and the Co-op Bank. His focus at A-Plan has been on enhancing the company's marketing strategies, particularly by leveraging data to improve customer engagement and service delivery in an increasingly digital landscape.
Under his leadership, A-Plan Insurance has been transitioning towards an omnichannel approach, aiming to provide a seamless and personalized customer experience across various platforms, including online and telephone interactions. Pegg emphasizes the importance of conversations in the insurance sector, advocating for a tailored approach to ensure clients receive coverage that best meets their needs rather than just the lowest price.1
Pegg's marketing strategy encompasses both customer acquisition and retention, utilizing demographic and attitudinal data to target potential clients effectively. He has also implemented post-purchase communications to keep clients informed and engaged, providing relevant content that enhances their experience with the brand.1
