Alasdair Townsend

Alasdair Townsend is a seasoned entrepreneur and communications professional with extensive experience in Latin America. He is currently the Managing Partner at Unlock Latam, a position he has held since April 2023.12

Professional Background

Co-founder and Managing Partner at Sherlock Communications: Townsend co-founded Sherlock Communications in June 2013 and has been serving as its Managing Partner for over 11 years.1 Sherlock Communications is an award-winning Brazilian and Latin American PR and digital marketing agency headquartered in São Paulo, with bureaus across several Latin American cities.1

Expertise: Townsend specializes in supporting international technology, healthcare, fintech, services, entertainment, education, lifestyle, and travel companies operating in Latin America.1 His responsibilities include client counsel, strategy development, and implementation for a wide range of clients executing in Brazil and wider Latin America.1

Education and Early Career

Townsend holds a BA Hons 2:1 degree in English Language and Literature from the University of Oxford.13 He began his career in various agency and in-house roles in London before relocating to São Paulo, Brazil, ten years ago.2

Achievements

• Named Best PR Professional in LATAM by the PRWeek Global Awards in May 20231
• Finalist for Best PR Professional LATAM at the PRWeek Global Awards in May 20211

Unlock Latam

Unlock Latam, where Townsend currently serves as Managing Partner, is a specialist Latin American outbound marketing, lead generation, and new business prospecting consultancy.1 The company focuses on boosting growth for international B2B businesses operating in Latin America.12

Townsend's experience in successfully growing his own business in Latin America over the past decade has given him intimate knowledge of the challenges and opportunities in business development and expansion in the region.2 This experience directly informed the creation of Unlock Latam.2