Alanna Gregory

Alanna Gregory is a seasoned growth marketing expert currently serving as the Head of Growth at Cash App and as the Sr. Director and Global Head of Engagement at Afterpay. She has a strong background in finance and has successfully scaled companies across multiple regions, specializing in media and performance marketing, CRM, and growth operations.123

Alanna's career began on Wall Street as a research analyst, where she honed her skills in quantitative and qualitative data analysis. She later transitioned into marketing and growth roles, leveraging her analytical skills to drive business growth. She joined Cash App through its acquisition of Afterpay, where she was leading the global growth team.2

In addition to her role at Cash App and Afterpay, Alanna is also a Senior Venture Partner at Pioneer Fund, focusing on investments in fintech and consumer tech companies.1 She has a Bachelor of Science in Engineering from Princeton University, with a focus on Operations Research and Financial Engineering.1