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Alanna Baker
Vice President, Digital Partnerships and New Business at Target
Alanna Baker is the Vice President of Digital Partnerships and New Business at Target, a position she has held since August 2020. With nearly two decades of experience at Target, she has progressed through various strategic roles, including Senior Director of Merchandising for Target+ and Senior Director of Site Merchandising for Home at Target.com. Her career at Target began in January 2004, showcasing her extensive expertise in e-commerce and digital marketing.1
Education and Early Career
Baker earned a Bachelor of Arts in Business from Augsburg University in 1999. Before joining Target, she worked at Carmichael Lynch as an Account Manager in Relationship Marketing, where she focused on strategic planning for notable clients like Harley-Davidson and Porsche.1
Professional Achievements
Throughout her career at Target, Alanna has demonstrated a strong ability to drive enterprise sales and optimize conversion rates through effective e-commerce strategies. She has also been involved in various leadership roles that emphasize innovation and growth within the organization.12 Additionally, she is noted for her leadership in diversity and inclusion initiatives within Target's digital team.3
Personal Life
Alanna resides in Minnesota with her husband and three children, balancing her professional responsibilities with family life.3
