Alana Krutoyarsky

Alana Krutoyarsky is a strategic marketing leader with extensive experience in the luxury industry, currently serving as the Senior Manager of Marketing and PR at Baccarat.12 She has been working in the luxury sector for approximately 16 years, specializing in launching and managing high-end brands.2

Education and Background

Alana holds a Bachelor of Business Administration (BBA) with a focus on Marketing and Finance, which she completed between 2002 and 2007.1 Additionally, she obtained a Graduate Gemologist (G.G) certification in 2008, demonstrating her expertise in gemology.1

Professional Experience

Before joining Baccarat, Alana worked in various roles within the luxury industry:

• She was previously employed at Montblanc North America as a Retail Marketing Manager.4
• Alana also gained experience working in her family's fine jewelry and antiques business.4
• She has been associated with prestigious companies in the luxury sector, including the Richemont Group.3

Current Role at Baccarat

As the Senior Manager of Marketing and PR at Baccarat, Alana is responsible for:

• Developing and implementing marketing strategies for the luxury brand
• Overseeing public relations efforts
• Contributing to the global marketing and communications initiatives of the company3

Skills and Expertise

Alana's professional background suggests she has developed strong skills in:

• Strategic marketing in the luxury sector
• Brand management and development
• Public relations and communications
• Retail marketing, particularly in the context of high-end products

Her combination of formal education in business and specialized training in gemology makes her well-suited for her role in the luxury goods industry, particularly with a brand like Baccarat that is known for its fine crystal products.