Alan Stout

Alan Stout is an experienced advertising and marketing professional with a diverse background in strategy and creative roles. He has recently been appointed as the Chief Strategy Officer at BBH USA, joining the agency in January 2023.12

Career Highlights

Previous Positions::

• Director of Strategy at Pereira & O'Dell3
• Co-head of Strategy at ARGONAUT
• Chief Strategy Officer at ARGONAUT1

Education:: Alan Stout holds a Bachelor's degree in Fine Art from the Academy of Art University.45

Professional Experience

Throughout his career, Alan has shaped creative and brand strategies for numerous iconic brands, including:

• Chevrolet
• Doritos
• Cheetos
• Absolut Vodka
• Stella Artois
• Häagen-Dazs
• Calvin Klein
• FitBit
• Got Milk
• Cricket Wireless1

Alan's professional journey in advertising began as an art director, but he later transitioned to strategy, finding it offered more opportunities for exploration.1

Philosophy and Approach

Alan Stout believes that a strategist's role is to be the most interested person in the room. He has built his career on curiosity and has spent nearly two decades honing his skills in creative and brand strategy across various agencies.1

In his own words, Alan expressed excitement about joining BBH, stating: "BBH made the blueprint for how brand strategy can best serve creativity. I am humbled to join a long line of beautiful minds that love evidence-based change, making our audiences proud, and going rogue with an arty flavour."1