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Alan Klement
I will help you create and grow product-market fit
Alan Klement is a prominent figure in the field of product strategy and market research, currently serving as a Partner at Revealed, a company that specializes in helping organizations understand market dynamics and enhance product-market fit. With over 10 years of experience, Klement has successfully launched numerous products and driven sustainable growth for existing ones, leading to significant revenue increases for various clients, including major companies like Google, Twitter, and Lego.13
Background and Expertise
Klement's career began in the early 2000s when he started his own business focused on creating websites for visual artists. This venture provided him with valuable insights into market opportunities, which he later applied as he transitioned into roles such as engineer, product manager, and strategist. His diverse background includes a BFA from the Savannah College of Art and Design, which has contributed to his creative approach in product management.12
Contributions to Product Strategy
As an author of the book "When Coffee and Kale Compete," Klement emphasizes the Jobs to Be Done (JTBD) methodology, which helps organizations align their products with customer needs. He is dedicated to training teams in this approach, aiming to foster growth and organizational alignment through a shared understanding of market demands.23 His work often involves hands-on training and research to implement JTBD practices effectively.
Skills and Philosophy
Klement advocates for collaboration between product and marketing teams, arguing that their combined insights can lead to more successful product outcomes. He believes that understanding customer needs through creative problem-solving is essential for effective product management.23
In summary, Alan Klement's extensive experience in product strategy, combined with his focus on the JTBD framework, positions him as a key player in helping businesses navigate their growth challenges effectively.

