Alan Gu

Alan Gu is a seasoned entrepreneur and the Founder & CEO of Linkbux, as well as several other successful ventures focused on cross-border e-commerce. He has over 12 years of experience in this field, primarily facilitating connections between global retailers and Chinese consumers.

Professional Background

• Current Role: Founder & CEO at Linkbux, which is part of a larger family of companies including 55Haitao, GoCashBack, and others that cater to the Chinese shopping market.
• Previous Experience:
  • Chairman of JPMorgan Chase Chinese Community (2008-2012): Led initiatives to support the Chinese community within JPMorgan Chase.
  • Vice President - Market Research Manager at JPMorgan Chase (2006-2012): Managed market research projects and developed business strategies.
  • Senior Research Analyst at Ipsos (2005-2006): Provided analytics and marketing consulting for major brands like Procter & Gamble.
  • Research Executive at Kantar TNS (2002-2004): Conducted market research for clients including Pepsico and IBM.

Education

Alan holds a Master's degree in Marketing Research from the University of Georgia's Terry College of Business, where he was recognized as a Coca-Cola Foundation Scholar.

Contributions

Under his leadership, the companies he founded have experienced significant growth, particularly in catering to the needs of Chinese consumers shopping internationally. His work emphasizes performance marketing and the creation of bilingual content to bridge cultural gaps in e-commerce.

For more details, you can view his LinkedIn profile here .1