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Alan Cheung
VP Marketing - FMCG, OTC - Health & Wellness, Hygiene & Personal Care, Food & Snacking - Brand Leadership, Activation, Innovation, eCommerce, P&L Management
Alan Cheung is a senior marketing leader with a diverse background covering various sectors like personal care, healthcare, dietary supplements, and snacking.
He has a robust track record of enhancing brand growth through strategic brand positioning, product innovation, and comprehensive omni-channel marketing strategies.
Alan's expertise spans both local and global brands, having worked across North America, Europe, and Asia.
He pursued his education in Marketing and Finance at NYU Stern School of Business, laying a strong foundation for his professional journey.
With significant roles in reputable organizations, Alan has served as Vice President of Marketing at Serenity Kids and held key marketing positions at renowned companies like RB and Sun-Maid Growers of California.
His previous roles included Global Marketing Director, e-Commerce at RB, Marketing Director in Japan, Global Innovation Director in Dietary Supplements/VMS, and Senior Category Manager for Lysol Equity.
In addition to his corporate roles, Alan has garnered experience in brand management, innovation, and consultancy at various firms like Next Level SMG, Vivaldi Partners, and PricewaterhouseCooper.
