Alan Bethke is an accomplished marketing and sales professional with 19 years of proven leadership experience. He has a diverse skill set in building brands, connecting people to brand stories, and differentiating company values from competitors to drive growth opportunities. His vast experience has contributed to his success in increasing customer, employee, and company value. Alan is currently the Vice President of Marketing at Subaru of America, where he manages a $250+ million budget and oversees advertising functions. As an MBA candidate at Rutgers Graduate Business School, he holds a Bachelor's degree in Marketing from Penn State University.

Throughout his career, Alan has held various leadership positions, including Senior Vice President, Marketing, Director of Marketing Communications, Manager of Marketing Operations and Planning, National Advertising Manager, and Advertising Production Manager at Subaru of America. He has also held positions at American Suzuki Motor Corporation as National Automotive Advertising and Sales Training Manager, National Automotive Business Account Manager, National Sales Training Manager, and District Sales Manager. Before joining Subaru of America, Alan was a District Manager and District Representative for Maytag Corporation, and a Field Sales Force Trainee and Quality Assurance Listening Representative at MBNA.

His specialties include marketing, advertising, brand building, sales, sales training, and media planning. Alan's marketing expertise has generated numerous awards and recognition for Subaru of America's advertising creative.