Alan Bethke

Alan Bethke, Senior Vice President of Marketing at Subaru of America

Alan Bethke is the Senior Vice President of Marketing at Subaru of America, a position he has held since April 2021.3 In this role, he is responsible for all of Subaru's marketing, advertising, corporate communications, product management, and connected business efforts in the U.S.3

Bethke joined Subaru in 2003 as a district sales manager and has worked in various sales and marketing positions within the company.1 He was promoted to Vice President of Marketing in 2013 and Senior Vice President in 2016.3

Under Bethke's leadership, Subaru has achieved record levels of performance, including eleven consecutive years of record sales, highest market share and profits in company history.3 He has effectively managed Subaru's successful "Love" marketing campaign, which has resonated with consumers and transformed perceptions of the brand.2

Bethke's achievements have been widely recognized. He was named an Adweek 2021 "Brand Genius" Award winner in the Automotive category34 and ranked #10 on Motor Trend's 2020 Power List.25 Subaru has also received numerous awards for its marketing under Bethke's leadership, including a North American Effie Award, Gold ADDY, and recognition from Interbrand, Kelly Blue Book, and MediaPost.3

Bethke holds a degree in marketing from Pennsylvania State University and is currently completing his MBA.1 He lives in New Jersey with his family.1