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Alaina Jaspers
founder; principal wedding + event planner at root + gather events
Professional Background
Alaina Jaspers is a dedicated entrepreneur and the proud owner of root + gather events, a business that exemplifies her passion for crafting unforgettable weddings and events. With over 12 years of rich experience in the wedding planning industry, Alaina has earned a stellar reputation for her meticulous attention to detail and exceptional organizational skills. She embarked on her journey in the event sector at various esteemed wedding venues, honing her expertise in managing intricate nuptials and celebrations.
Her career trajectory saw a significant milestone when she took on the role of Wedding Department Manager at a well-regarded guest ranch in Colorado. It is at this juncture that Alaina truly discovered her calling. Blending creativity with logistical precision, she has curated countless memorable weddings not only in Colorado but across diverse locations. Her experiences have also led her to collaborate extensively with couples to design personalized events that reflect their unique stories, backgrounds, and inspirations.
Education and Achievements
Alaina's educational background lays a strong foundation for her business acumen and planning expertise. She attended Merritt Island High School, followed by Eastern Florida State College, where she earned an Associate of Arts in General Studies. Continuing her education, she studied Commerce and Business at the University of Central Florida, equipping herself with knowledge that would serve her well in the competitive landscape of event planning.
Throughout her career, Alaina has held various significant positions, including Director of Sales and Events at Agora At The Riverside, Wedding and Event Manager at Lionsgate Event Center, and Primary Wedding Coordinator at Sylvan Dale Guest Ranch & Retreat Center. These roles have equipped her with a broad range of experiences and skills that contribute to her success at root + gather events.
Personal Endeavors and Inspiration
Beyond her thriving career, Alaina Jaspers is an avid traveler and adventure seeker. She has traversed the scenic Camino de Santiago, a remarkable 500-mile hike across Spain, and explored the vibrant cultures of Southeast Asia. Her love for travel and the outdoors not only enriches her personal life but also deeply informs her artistic vision as a designer.
Alaina's travels to enchanting places such as Sayulita, Mexico, Patagonia, Croatia, and Indonesia have gifted her with diverse perspectives and inspirations that she weaves into her event planning. To her, design transcends mere aesthetics; it is about uncovering beauty in everyday elements and celebrating the joy and memories that each couple brings to their wedding. She firmly believes in understanding what makes couples feel cherished—whether it's their favorite color palette, cherished family traditions, or beloved destinations—and transforms those elements into personalized celebrations.
In her downtime, you can find Alaina unwinding in her backyard, enjoying a beer or a refreshing vodka soda with her husband, Matt, and their two beloved Boxers, Gordon and Cindy Loo. She has cultivated a fantastic team of talented women at root + gather events over the past six years, sharing her fervor for developing extraordinary experiences while enriching the lives of others.
Achievements
- Founder and Principal Wedding Planner at root + gather events, offering unique and personalized wedding planning services.
- Over 12 years of extensive experience in the wedding and event planning industry, with hands-on roles in various prestigious venues.
- Successfully managed hundreds of weddings and events, gaining recognition for her commitment to excellence and attention to detail.
- Developed a talented team of skilled professionals at root + gather events, fostering a collaborative and creative work environment.
- Passionate advocate for understanding and celebrating diverse cultural inspirations in event design, adding depth and personalization to each wedding celebration.
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