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Alaina Hartley
Principal at Greycroft, Investor, and Former Consultant
Alaina Hartley, Principal at Greycroft
Alaina Hartley is a Principal at Greycroft, a leading venture capital firm, where she leads pre-seed and seed investments in consumer products companies.12356 She is based in the Los Angeles office.23
Experience
- Principal at Greycroft (October 2022 - Present)1
- Chief of Staff & Investor at Greycroft (January 2021 - November 2022)14
- Investor at Greycroft (October 2018 - January 2021)15
- Associate Consultant at Bain & Company (July 2017 - October 2018)1
- Research Engineering & Marketing at Snap Inc. (2015 - 2017)1
Education
- Bachelor's Degree in Honors English and Economics from the University of Southern California1
Honors & Awards
- Forbes Under 30 Scholar (2016)
- Order of Omega (2015)
- International Winner at DECA (2013)
- National Merit Commended Scholar (2012)
Alaina is also an active member of the Junior League2 and was recently selected to join Kauffman Fellows' Class 29.7
Highlights
Jun 22 · Business Insider
The 30 Rising Star VCs in Los Angeles, According to Other VCs - Business Insider
Feb 11 · Business Insider
List: Most popular work fashion brands for tech founders, investors - Business Insider
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Experience
Principal at Greycroft (October 2022 - Present)
Chief Of Staff & Investor at Greycroft (January 2021 - November 2022), Investor at Greycroft (October 2018 - January 2021), Associate Consultant at Bain & Company (July 2017 - October 2018, Greater Los Angeles Area), Research Engineering; Marketing at Snap Inc. (2015 - 2017, Venice), Strategic Business Innovation Intern at The Walt Disney Company (2016, Glendale, California), TMT Investment Banking Summer Analyst at Wells Fargo Securities (2015, Charlotte, North Carolina), Marketing Intern at GUESS?, Inc. (2014, Greater Los Angeles Area), Intern at Whitney Eve (2014, Greater Los Angeles Area)
Education
Bachelor’s Degree, Honors English, Economics at University of Southern California
Location
United States
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Award-winning author of Micro Activism: How You Can Make a Difference in the World (Without a Bullhorn) | Motivational Speaker | Host of Stepping Into Truth Podcast
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Venture Investment @ PayPal Ventures
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See who you know in common with Alaina