Alain Robillard-Bastien

Alain Robillard-Bastien is the founder and partner of Ergoweb Canada, which has since been rebranded as Agence Bassan.12 He is a respected and well-known UX consultant with over 25 years of experience in user experience.1 In 2011, Robillard-Bastien took the risk of starting his own company, founding Ergoweb, which later evolved into Bassan.1

As the President and Partner of Bassan, Alain leads the company by guiding clients and actively participating in their projects.1 His expertise has contributed to numerous successful service strategies, and he has developed a holistic view of user experience and customer experience.1 Robillard-Bastien's approach focuses on well-thought-out actions coupled with a success-oriented attitude, and he excels in tackling complex challenges in UX/CX projects.1

Alain has expanded his expertise beyond screens to include systemic and organizational aspects of the field.1 He is known for his ability to maintain strong relationships with stakeholders, which is essential for understanding business issues in depth.1

Recently, Robillard-Bastien has been involved in planning the UXPA 2025 conference, demonstrating his continued engagement with the UX community.3