MIT Sloan School of Management

University of Toronto - Rotman School of Management

The University of British Columbia

Award-Winning Chief Marketing Officer:  #Web3, #Fintech, #Blockchain, #Crypto, #DeFi, #GameFi, #NFT, #Staking, #Wallets

AI 2030

Board Advisor, Executive (Chair, Marketing Committee)

Sigma Studios

Fractional CEO

Our vision is for Lendr to enable every RWA sector to be globally and equally accessible through Web3.  Lendr aims to be the largest provider of fully decentralized real world asset tokens, providing equal access to financial opportunities for all.

Lendr Network

Strategy Tools and Consulting SaaS Platform. Provide strategic marketing, branding and fundraising advisory to CEO.

Core-CSI

Fractional CMO

Advisory. Ripemetrics is Customer Experience (CX) Management for Small & Mid-Sized Businesses.

🍊RipeMetrics

Member of the Board of Advisors

TGE is a strategic blockchain marketing agency and advisory also offering fractional CMO services.  Consult clients in strategic marketing and fundraising as contract CMO, CEO, Advisor or Consultant.  Clients include Lendr, Koorier, Yieldnest (liquid restaking), Core-Strategy, Maroon (hybrid DEX/CEX), ARC (Web3 audits, development platform, swaps), Crip.to, HashChi, Plannerscape, BitCover, StartupTV, Token2049, Nomisma, Nova Technologies, OTC Trade LLC, Certos.AI, Wealth Square SAS, NULS.io, and Trinax.

TGE Marketing & Advisory Corp.

Chief Marketing Officer, CoFounder

AI thinktank.  Provide strategic advisory (governance, strategy and conference management) to executive team and advisory board.

Board Advisor

Advisory. D3 provides product development services for performance-critical embedded systems.

Advisory.  yieldWerx offers end-to-end semiconductor test data analytics solutions, enabling better decision making, root cause analysis, and process improvement.

yieldWerx Semiconductor

Advisory in Blockchain Marketing and Strategy.

Suisse Blockchain

Advisor

InfStones, a Softbank portfolio Web3 blockchain infrastructure company, operates as a trusted provider of advanced Platform as a Service (PaaS) Web3 blockchain infrastructure.

As the de facto CMO, I built and led a marketing team of 15 contractors and staff, and recruited the first Sales Director. We executed a comprehensive marketing program, repositioning the company from a Chinese-owned perception to a US-based global entity. Our efforts involved rebranding the firm, reconstructing the website, and launching impactful marketing campaigns. I personally pitched to my network, securing media coverage from renowned outlets like Forbes, TechCrunch, and Coindesk. Additionally, we orchestrated global event planning and logistics, implemented email nurture campaigns, executed social media and PPC campaigns, conducted market research on the developer community, and initiated influencer outreach. I provided monthly reporting, budget analysis, and variance analysis to the CEO. We drove the event plan and sponsored/exhibited at Consensus and Messari NYC. To support our PR efforts, we enlisted Michael Terpin's team (Transform Group).

In addition, I provided valuable coaching and advisory services to the CEO, extending beyond marketing strategy. My expertise encompassed global competitive strategy, firm strategy, risk management, international recruitment, contractor and employee management, as well as workplace culture strategy for our global organization. By offering strategic guidance in these areas, I enhanced the overall value and impact of my role within the company, ensuring comprehensive alignment between marketing efforts and broader organizational objectives.

Achievements: Despite a challenging economic and high-growth environment, I developed and managed a multimillion-dollar marketing budget, achieving remarkable results with a 63% negative budget variance, resulting in significant savings.  This marketing and sales effort led to $20 MM USD in revenues.

InfStones

Head of Global Marketing (defacto Global Chief Marketing Officer)

I successfully managed oversight of 40+ clients, including Nemus, Melon NFT, Cricket Star Manager (GameFi), WavesDucks (GameFi), Turncoin, Gamma Options, Vurg, 3AIR (African telecom infrastructure on the blockchain), Magic Square (dApps store), Genuino (NFT platform), Origyn (NFT platform), Film.io (entertainment on the blockchain), Aikon (authentication, ID management, and blockchain insured wallet), pNetwork (cross-chain composability blockchain development platform), Eidoo (DeFi trading platform/wallet), IDNI (logic-based AI), Pillar (DeFi Wallet and DAO), FRAX (fractional-algorithmic stablecoin), Threefold (P2P Internet), WalletEngine, and World Mobile Chain. 

As the head of a marketing agency, I effectively managed a team of 60+ staff, contractors, and partners. We expanded our service offerings from community management to comprehensive 360-degree marketing services. Played a key role in landing 5 clients within the first 2 months. Through these efforts, we achieved significant growth, increasing agency billings by 5x.

AmaZix

Chief Marketing Officer, Partner

Skills: Marketing Strategy · Media Planning · Start-ups · Marketing Analytics · Marketing · Lead Generation · blockchain · Strategy · Online Marketing · Business-to-Business (B2B) · Content Marketing

Head Of Marketing

As the marketing executive in charge, I orchestrated the marketing strategy for a peer-to-peer over-the-counter cryptocurrency trading platform. This encompassed developing a comprehensive marketing plan, spearheading the product launch, and crafting an impactful campaign. I personally oversaw the creation of sales collateral, compelling presentations, and orchestrated online PR launch events to generate maximum exposure. Furthermore, I took the lead in implementing effective email marketing campaigns, overseeing the design of an engaging website, and supervising the development of captivating videos. Through meticulous execution, I ensured a seamless and highly effective marketing campaign.

OTC Trade

Chief Marketing Officer

My responsibilities encompassed providing comprehensive assistance in dealflow management, project evaluation, investor relations, database management, and in-depth research. I played a role in assessing potential opportunities, conducting thorough evaluations, and facilitating seamless communication between investors and stakeholders. Additionally, I oversaw the management of extensive databases, ensuring accurate and organized information. Through diligent research efforts, I remained at the forefront of market trends and industry insights, empowering the firm to make informed decisions and maintain a competitive edge.

InfinitoDAX (associated with QRC Group)

Principal Consultant

As the driving force behind strategic management and action planning, I led client projects with a focused approach. I assembled a network of licensed partners, dealer-brokers, advisory partners, and attorneys to ensure seamless engagement and deliver tangible outcomes such as capital introductions, successful raises, and closings. One of my key responsibilities was leading the investor relations function, presenting issuer projects to raise substantial amounts of capital. Notably, I successfully landed engagement projects ranging from USD $50 million to USD $2 billion for asset tokenization projects, including EMAAR and Atari Movie Inc. Furthermore, I nurtured relationships with renowned institutions such as NASDAQ, JP Morgan, and Sidley Austin, as well as industry associations like the Fintech Association of HK. Additionally, I developed a robust database consisting of over 3,000 family offices and 52,000 blockchain investors across various categories.

My strategic marketing initiatives extended to prominent group clients such as DLF, Asia Blockchain Review, and Moonstake. For these clients, I crafted tailored strategies to enhance their market presence and drive growth. Additionally, I took charge of developing product requirements documents (PRD), encompassing essential aspects such as product features, gamification, loyalty and rewards, as well as a comprehensive product roadmap for effective product development.

In summary, I served as the point person for high-profile group client engagements, including Moonstake (Enterprise Wallet, Staking Solutions with $2 - $5 billion TVL staked), DLF (Contract sales organization and blockchain business development marketing), and Asia Blockchain Review (Special Features - a blockchain media outlet, web portal).

QRC Group

Successfully expanded international business in ME, Americas, Europe, and Asia. Landed ATARI Movie (executive producer: Leonardo DiCaprio), EMAAR (world's tallest building, largest mall), and Pawa Energy as clients. Ensured regulatory compliance, advised on STOs, partnerships, investors, fundraising, and events for startups' growth. QRC headquartered in Japan and Hong Kong, with 325 employees across Vietnam, Singapore, Taiwan, the Philippines, Isle of Man, Japan, London, Shanghai, and Kuala Lumpur. Generated USD $3.755 MM in sales pipeline within 2 months. Led SFC licensing/compliance, Type 1, 4, 6, and 9 SFC licenses; Maltese licensing. Organized event for 100 blockchain leaders, influencers, investors. Conducted industry survey, email campaigns, and ensured compliance (Can-Spam, GDPR, UEMO, CASL). Developed STO presentation proposals, performance reporting, 10-step STO process, and partnerships with attorneys/dealers. Ensured regulatory compliance, drove business development, and customer success. QRC-hosted event for 100 executives (CEOs, lawyers, investors). Onboarded clients, managed KYC/AML, due diligence, and vendor relations.

Head of Business Development

As the VP of Marketing, I played a senior role in leading the marketing and token sale initiatives for a crypto blockchain trading platform. Under the guidance of the founder, I executed key activities such as website development, content management, copywriting, and the formulation of a comprehensive marketing strategy. I provided support in crafting the whitepaper and overseeing the production of engaging videos through an external agency. Additionally, I made significant contributions to the creation of a compelling marketing presentation deck.

An important milestone was our collaboration with Portware to develop an innovative blockchain trading terminal, complemented by a $5 MM distribution agreement with Factset. I conducted a thorough analysis of the business plan and strategy to ensure its success. To optimize our marketing efforts, I conducted a comprehensive analysis of our marketing website, making strategic adjustments for maximum impact.

Through active participation and introductions, we set up a Hong Kong office to raise capital and distribute our beta product, and successfully secured a participation of USD $31 million, consolidating our position in the market. In support of the blockchain community, we sponsored and judged a well-attended hackathon, attracting 12 teams to our project, underscoring our commitment to innovation and collaboration.

To expand our reach and establish strategic partnerships, I drove an extensive roadshow utilizing 4 mobile event teams, covering cities such as San Francisco/Oakland, Calgary, Chicago, New York, London, Cambridge, Berlin, Seoul, Tokyo, Singapore, Shanghai, Shenzhen, Hong Kong, and Santa Clara. Nurturing relationships with participants was a vital component of our success.

Private Financial Technology Company (Blockchain Crypto Trading Platform)

Vice President Marketing & Business Development

Reporting directly to the CEO and President, I spearheaded the development of a comprehensive global marketing strategy for Tamwood's three business units, with a particular emphasis on LATAM and EMEA regions. Notably, I crafted a highly successful campaign strategy for the Vote Tamwood industry awards, resulting in seven prestigious awards won over the past four years. In addition, I took charge of formulating and implementing an innovative strategy encompassing offline and digital media planning programs.

To expand our reach and capture market share, I led the launch of five program and marketing campaigns, targeting agents and fully independent travelers (FITs) worldwide. These campaigns introduced programs such as the Digital Marketing Diploma/Certificate, Global Startup School, Fundamentals of Food and Beverage, Language Camps, and International Business and Management programs. Localization and translation efforts were key in optimizing sales conversion rates.

In order to stay ahead of the competition, I conducted comprehensive competitive and pricing analysis within the Vancouver higher-education market. Leveraging sensitivity analysis, surveys, and focus groups, I gained valuable insights to drive strategic decision-making. Implementing creative A/B/N tests, I maximized return on investment (ROI) for target markets including Japan, Brazil, Mexico, China, Hong Kong, Italy, Vietnam, and South Korea. Rigorous primary and secondary research, including focus groups and surveys, further enhanced our understanding of market dynamics.

Managing a team of designers and translators, consisting of 20 contractors, I ensured seamless coordination and delivery of marketing materials. As part of my responsibility to foster the global growth of the organization, I also focused on staff training and development initiatives within the marketing department.

Tamwood International College Ltd.

Global Marketing Director

Developed go-to-market strategy, marketing collateral, website content, reviewed business plan and helped to form a credible high-performance team.

Marketing Director

Skills: Marketing Strategy · Media Planning · Start-ups · Marketing · Online Marketing

Campaign Strategy, Copywriting

Reporting to Member of the Legislative Assembly, Dr, Jane Shin, and as a marketing and PR consultant, I managed outreach, fundraising, and crisis communications. Oversaw website design and development. Developed press and communications program for media message integrity. Researched Commercial Tenancy Act impact on entrepreneurs, language barriers, immigration, innovation, rents, negotiations, and community development (jobs, businesses, BC's GDP). Analyzed immigration trends for voting and ridings. Researched global e-petition systems for parliamentary motion debates and policy support.

Legislative Assembly of British Columbia

Digital Marketing and PR Communications Consultant; Chair Communications & Outreach, BLNDPCA

I founded Integeris Marketing Agency with a clear mission rooted in ethics, accountability, and innovation. The name "Integeris" reflects these core values, with the extra 'e' symbolizing 'ethics.' This principle became especially important to me during my time at O&M Direct in Seattle, where I learned firsthand the significance of ethical practices in the industry. My cooperation with AdAge reporting contributed to addressing issues that arose, reinforcing my belief in the necessity of accountability. Additionally, my involvement in IBM's groundbreaking 'e-business' campaign inspired the inclusion of 'e' in Integeris, representing not only ethics but also the innovative spirit of e-business that marked a significant era in tech history. Integeris Marketing Agency is committed to upholding these values, delivering accountable and forward-thinking marketing solutions.

Agency Clients: Al-Subeaei Group (Saudi Arabia)--Real Estate, Industrial Training, BC Legislative Assembly/Jane Shin (Government),  Biopharm Systems (Oracle Clinical IT Management selling to Biopharma, Big Pharma, CROs, University Hospitals), Books of Wonder New York (retail books), Breveon (HIPAA-compliant voice recognition for physicians and hospital networks), Clarus Systems (Network Monitoring/Operations), Clearoute (advertising), Company51 (security), Delta Beta Inflight (inflight entertainment hardware), Dynamix Agitators (Industrial manufacturing, impellers and mixers), Enterprise Wizard (CRM), EyeOnPass (password security software), Health Research Systems (drug and alcohol testing devices), iRiver America--consumer electronics, IDG/IDC Canada, iManage (document management), Istuary, Lucidity, Metasoft, Mockingbird Networks, MTS Allstream, Proficient Networks (route optimization and business continuity), Rand Digital (agency), Siemens, St. George’s Academy, Sun Sportstwear, Ignite Sportswear, The Next 36, Techvibes, ToxWeb (pre-clinical science SaaS for toxicology studies), and Walt Disney.

Integeris Marketing (Canada); Integeris Inc. (USA) - Marketing Agency

Chief Marketing Officer, Strategy, President

Boutique property management, leasing operations and TenantCare of furnished mid-range to luxury corporate apartments to professionals relocating to Toronto, Canada. Tenants include executives, and professionals from IBM Global Services, Toronto Blue Jays, GM, Scotiabank, TD, Citibank, AEG Live, Cogeco, Cisco, IIROC, Degrassi, Canadian Tire Corp., Dragados-Canada, Sony Pictures.  International marketing and localization of marketing materials for the US/Canada, China, India, and the Middle East.  Investor relations for property portfolio. Intensive luxury and brand marketing for high-end clientele for top tier luxury rental properties in Toronto.

Grew business to provide 9% caprate / ROI for investors.
Earned an "A" rating from the Better Business Bureau in 5 years.

Three Towers Residential

President, Chief Marketing Officer

Skills: Marketing Strategy · Start-ups · Marketing · Online Marketing · Business-to-Business (B2B)

Consulting Team Leader

As the leader of a dedicated management consulting team, we conducted a comprehensive global business impact assessment and market strategy analysis to evaluate the implications of the Kyoto Accord on Siemens' diverse lines of businesses. This encompassed power generation, building supplies (SBT), Osram Sylvania South Africa, Trams/Railcars Calcutta, and Go Trains Ontario.

I had the privilege of presenting our team's findings, which covered crucial aspects such as the financial impact of technology innovation to ensure compliance with the Kyoto Accord. We also explored global emissions credit trading processes, parties involved, and the associated procedures. Additionally, our analysis delved into competitive marketing strategies to capitalize on the changing landscape shaped by the Kyoto Accord.

By leveraging our expertise, we provided Siemens with valuable insights and recommendations to navigate this transformative global agreement successfully.

Al Leong