Al Lalani

Al Lalani is the Founder and Chief Executive Officer of Annex Cloud.12 He started the company in 2010 and has led it to become a leading provider of SaaS customer retention and loyalty management solutions.3 Annex Cloud, headquartered in McLean, Virginia, offers a comprehensive loyalty management platform that helps brands engage, retain, and grow customer relationships at scale.23

Lalani is described as an entrepreneur, thinker, and tinkerer.5 Under his leadership, Annex Cloud has grown to serve global enterprise clients across various industries, managing millions of members.3 The company has offices in the US, Germany, and India, and integrates with over 100 market-leading technologies.2

In 2022, Annex Cloud received a strategic investment from OpenGate Capital, with Lalani continuing to lead the company as CEO.3 Lalani's focus on innovation and growth has positioned Annex Cloud as a significant player in the customer loyalty sector, offering solutions that transform customer loyalty experiences for organizations.4