Suggestions
Akbar Jaffer
B2B Marketing Executive - Revenue Marketer - Marketing Technologist - Marketing Strategist - CMO
Akbar Jaffer is a seasoned professional with over 23 years of experience in designing, developing, marketing, selling, and implementing software products and services across various business scales.
He is dedicated to assisting B2B companies in achieving substantial revenue growth through strategic customer-centric approaches to products, services, and channels.
Akbar has a proven track record of repositioning companies for heightened growth phases by establishing robust marketing and sales functions.
His expertise lies in implementing data-driven marketing programs and revenue engineering strategies that have led to significant revenue increases, doubling revenue in multiple instances.
With a focus on product marketing, solution strategy, and lead/demand generation, Akbar excels in CRM, Marketing Automation, Sales and Marketing Operations, and data-driven marketing methodologies.
He holds an MBA from Northwestern University's Kellogg School of Management, certificates from the University of California, Irvine, a Bachelor of Science (B.S.) from the University of Illinois at Urbana-Champaign, and an Associates in Applied Science from the College of DuPage.
In his career, Akbar has held various key roles such as Chief Marketing Officer, Board Member, Vice President of Marketing & Products, Product Marketing Manager, Cloud Solutions Architect, Principal Outbound Product Marketing Manager, and Principal Product Manager in esteemed organizations including ZorroSign, Oracle Corporation, Enghouse Interactive, Sererra, and Social Annex, among others.
He has also made significant contributions to organizations like TTEC, Charles Schwab, and Internet Marketing Association, showcasing his expertise in Marketing Demand & Strategy, Marketing Automation, and overall business growth strategies.
Furthermore, Akbar has a rich portfolio of implemented and used marketing and sales tools such as Salesforce/Pardot, SugarCRM, Oracle Fusion, Marketo, HubSpot, Google Analytics, AdRoll, Hootsuite, and many others, highlighting his proficiency in leveraging technology for business success.
