AJ Herrera

AJ Herrera is the Vice President of Corporate Marketing at Cloudflare, a position he has held since December 2021. Based in San Francisco, he has over 20 years of experience in the technology sector, specializing in marketing leadership, brand strategy, and storytelling.

Career Background

Before joining Cloudflare, Herrera served as the Vice President of Brand and Advertising at VMware from March 2014 to December 2021. In this role, he was responsible for leading corporate messaging, advertising initiatives, and the internal agency for VMware. His earlier experience includes positions such as VP of Strategy and Planning at gyro, where he focused on enterprise software and cloud services, and as a partner at Zoe Street, a consulting agency for SaaS and infrastructure firms.

Herrera's career began in the early 1990s at Silicon Graphics, where he held various technical and marketing roles, culminating as Manager of Developer Communications. He later founded Bravo! Marketing, an interactive agency that catered to B2B clients in technology and life sciences.

Education and Skills

AJ Herrera's expertise encompasses various aspects of marketing, including brand development, corporate messaging, and strategic planning. His extensive background in high-tech marketing positions him as a significant figure in the industry, contributing to the growth and visibility of the brands he has worked with throughout his career.123