Aj Boelens

AJ Boelens is a distinguished professional known for his expertise in customer-centric strategy and innovation across Asia, excelling in guiding clients from various industries towards creating value for their customers.

AJ's approach involves aligning strategy, processes, and people to identify gaps for innovation and digital transformation projects, enhancing both commercial and operational aspects of businesses.

Utilizing various innovation methodologies like Design Thinking, Agile, and Business Model Innovation, AJ orchestrates the next stage of digital transformation to drive success.

In the realm of Commercial Excellence, AJ collaborates with clients to develop go-to-market strategies, pricing structures, and optimize sales and marketing efforts to foster growth.

With a consortium of experts at his disposal, AJ tailors solutions to meet the specific needs of his clients across sectors such as financial services, FMCG, chemicals, and professional services.

Beyond his consulting roles, AJ also holds key positions like Co-owner of EGN Singapore, Chair of EGN Marketing Leaders peer group, and serves as adjunct faculty on Executive Education programs at various esteemed universities.

AJ's educational background includes a Professional Corporate Coaching Certificate from Progress U, an MBA from HKUST Business School, a B.Comm degree from Ryerson University, and a Business Admin. Diploma from Sheridan College.

Currently, AJ serves as the Managing Director at Innovation Connected, having held prior roles such as Co-Owner at EGN Singapore, Adjunct Faculty at Nanyang Business School, and various leadership positions in renowned organizations.

His vast experience spans roles like Managing Director at Human Inc, Director of Strategy and Insights at The Economist, and Marketing Excellence consultant at BASF, reflecting his diverse skill set and versatile expertise in the industry.