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Aitor Goyenechea
Director de Publicidad, Marca y Patrocinios Telefónica/Movistar España
Aitor Goyenechea is the Director of Advertising, Brand, and Sponsorships at Telefónica/Movistar España. He has been in this role since March 2021, succeeding Burzako in the leadership of the advertising department. Goyenechea has a background in digital communication and media, which aligns with Telefónica's focus on enhancing its brand presence and adapting to digital challenges.35
He is based in Madrid and has a degree from ICADE, a well-known institution in Spain. On LinkedIn, he has over 500 connections, indicating a robust professional network within the industry.24 His recent interviews highlight Telefónica's strategic initiatives for 2023, emphasizing the company's commitment to innovation and digital transformation.1
Highlights
Jan 23 · marketingdirecto.com
Entrevista a Aitor Goyenechea (Telefónica/Movistar)
Mar 30 · dircomfidencial.com
Aitor Goyenechea sustituye a Burzako al frente de la dirección de ...