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Aisling O'Toole
Senior Communications and Marketing Manager, Commodities and Global Markets at Macquarie Group
Aisling O'Toole is a seasoned communications and marketing professional with a solid track record of planning and executing internal and external communications strategies across various industries for over 13 years.
Her expertise includes brand building, client acquisition, budgeting, project management, vendor oversight, and market penetration.
Aisling is passionate about engaging in discussions on the latest trends, ideas, and thought leadership in her field and welcomes connections for networking.
Her skills encompass a wide range of tools and platforms in communication and marketing such as copywriting, Adobe Design Suite, Microsoft Office, CRM systems, email marketing platforms, content management systems like Wordpress, analytics tools, and public relations software.
Aisling pursued a BA in Psychology from The University of British Columbia and furthered her education in Marketing Management and Entrepreneurship with Honours from the British Columbia Institute of Technology.
Throughout her career, Aisling held key roles such as Senior Communications and Marketing Manager at Macquarie Group in the Commodities and Global Markets division and several positions at BDO USA, LLP including Senior Manager, Manager, and Marketing Manager focusing on brand, content, and communications strategy.
Additionally, she contributed her skills in marketing and communications to companies like Frankfurt Kurnit Klein & Selz, GrowthWorks Capital, National Housing Federation, Holborn Holdings Ltd, and as a Marketing Consultant at Mr & Mrs Smith.
Her adaptability and proficiency span various software and tools including Microsoft Dynamics CRM, email marketing platforms like Adestra and MailChimp, SEO optimization, Google Analytics, and content management systems like Cision, Airtable, and PeopleSoft.