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Aimee Welstead
Marketing & Communications Manager (Temp) at Raise Foundation
Professional Background
With a rich tapestry of experience across both agency and client-side environments, Aimee Welstead has developed a multifaceted career that spans over several significant organizations and industries. Her professional journey has seen her take on pivotal roles within some of the world's most recognizable brands such as IBM in London and Ogilvy and Mather in New York. Aimee's expertise extends across various sectors, but she has a particular affinity for the technology space, having notably contributed to multi-cloud solutions with her recent engagement at Rackspace, a leader in managed cloud services.
Aimee's work with major brands has been complemented by her role in smaller tech startups and independent agencies, where agility and creativity reign supreme. This diverse experience has not only broadened her skill set but also provided her with unique insights into the marketing needs of both emerging and established companies. Aimee remains committed to delivering exceptional work while striking a harmonious balance with her family life, a goal she strives to achieve daily.
Throughout her career, Aimee has evidenced her ability to manage multi-faceted projects and cross-functional teams, a skill that was particularly honed during her time as a partner at Ogilvy and Mather. One of her largest and most challenging accounts was American Express, where she showcased her talent for managing and executing powerful creative campaigns efficiently. Aimee’s agency experience taught her the importance of a concise and effective brief, mastering client relationships, and the art of navigating high-pressure situations with diplomacy and calmness.
Aimee's client-side marketing experience primarily focuses on the technology sector which sees her working closely with innovative data center tech startups, both eyeing substantial growth and international expansion ahead of IPOs. Her ability to maximize limited budgets while establishing fully functional marketing departments showcases her entrepreneurial spirit and dedication to her craft. Aimee is not afraid to get hands-on; she recalls fondly the challenges of building event stands late at night in dark exhibition halls, seeming to thrive in situations that demand innovation and creativity.
Education and Achievements
Aimee holds a Bachelor of Arts with Honours in Business Marketing from Brunel University London, a strong foundation that has equipped her with the knowledge and analytical skills necessary for a successful career in marketing and communications. Her academic background complements her extensive professional achievements and underscores her understanding of business dynamics and market trends.
In addition to her formal education, Aimee’s career is marked by numerous notable achievements across the numerous companies she has served. Not only has she been instrumental in implementing effective marketing strategies, but she has also been acknowledged for her exceptional skills in proofreading and content creation, often referring to herself as a 'proofreading ninja.' Her work has contributed to building strong brand reputations and impactful marketing communications.
Aimee's dedication to her work goes beyond individual projects; she considers the needs of local markets against overarching organizational goals. This keen understanding of international marketing dynamics ensures that her teams can create engaging customer stories and relevant content that resonates with diverse audiences.
Achievements
- Director of Marketing, International at COPAN Systems: Played a critical role in marketing strategies aimed at international expansion.
- Partner, Management Supervisor at OgilvyOne: Managed complex client relationships and creative marketing campaigns for high-stakes accounts like American Express.
- EMEA Head of Marketing at Violin Memory: Spearheaded marketing efforts in a rapidly evolving tech market, driving brand recognition and customer engagement.
- Business Director at Table 19: Led a marketing communications agency, showcasing her adept leadership and strategic planning capabilities.
- Marketing Communications - ANZ at Rackspace: Engaged in reputation marketing and content development for a top-tier multi-cloud solutions provider, contributing to meaningful brand positioning.
- Self-Employed Marketing Consultant: Provided tailored marketing solutions to various clientele, demonstrating her versatility and innovative approach to marketing.
tags':['Marketing Expert','Communications Professional','Client Management','Project Management','Content Creation','Technology Marketing','Event Marketing','Strategic Planning','Brand Development','Public Relations','Marketing Consultant','Agency Experience','Cross-functional Team Leadership','International Marketing'],
questions([
What strategies did Aimee Welstead employ while at Ogilvy and Mather to manage American Express's extensive account successfully?
How has Aimee Welstead's unique experience with both large corporations and small startups shaped her approach to marketing in the tech sector?
What insights has Aimee Welstead gained from her diverse geographical moves, such as transitioning from the UK to Australia and Qatar, that influence her marketing strategies?
How does Aimee Welstead achieve work-life balance while managing a rewarding career in marketing?
What are some key lessons Aimee Welstead learned from creating marketing content for Rackspace and GitHub that could benefit emerging tech startups?
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