Aimée Lapic

Aimée Lapic is a seasoned General Manager and CMO known for enhancing businesses through superior customer experiences and global knowledge.

With a strong background in digital media, specialty retail, and financial services, Aimée has established top-tier organizations across various channels such as digital apps, brick and mortar, ecommerce, and international markets.

She holds an MBA in Business from Harvard University and a Bachelor of Arts in English Literature from Princeton University.

Aimée Lapic has held key positions in reputable companies including Chief Digital and Marketing Officer at GoPro, Board Member at Cardlytics, Chief Marketing Officer at Pandora, and CMO Advisory Board Member at Ridge Ventures (formerly IDG Ventures USA).

Her previous roles include E-Commerce Lead and Chief Marketing Officer at Gap Inc./Banana Republic, SVP of Marketing and GM of International Gap Outlet at Gap Inc./Gap, VP of Marketing, Visual, and Store Design at Gap Inc./Gap, and VP of Brand Management at Banana Republic, Gap.

Aimée has also served as Senior Vice President handling CRM and Online Customer Experience at Providian Financial (now Chase), Vice President of Marketing at Headlight.com, Director of Online Marketing at iOwn.com, Consultant at McKinsey & Company, and Associate Consultant at Marakon.