Aimee Johnson

Aimee Johnson is a senior digital and marketing executive with extensive experience in customer-centric innovation and solutions.1 She currently serves as a Strategic Advisor at Atypical AI, an innovative artificial intelligence and learning science lab focused on edtech.1

Career Highlights

Atypical AI: As a Strategic Advisor at Atypical AI since June 2023, Johnson advises on:

• Personalized learning solutions using AI
• AI tools for measuring student success
• Empowering educators and learners with AI-enabled content creation and collaboration tools
• Creating accessible and safe AI experiences
• Developing user-friendly and engaging AI interfaces1

Previous Roles:

• Chief Marketing Officer (CMO) at Zillow Group (2018-2022)
• Vice President of Strategic Coffee Initiatives at Starbucks (2008-2011)
• Director of Coffee Strategy and Innovation at Starbucks (2004-2008)

Achievements

At Zillow Group, Johnson:

• Led a company-wide transformation initiative
• Grew the marketing team by 64%
• Launched Zillow's first brand campaign during the COVID-19 pandemic
• Achieved a 43% increase in year-over-year visits through 20201

At Starbucks, she:

• Played a key role in bringing VIA and Clover brewing systems to market
• Reinvented the instant coffee segment with VIA, generating over $150 million in global first-year sales
• Launched innovative products and drove double-digit growth in the Whole Bean/Brewed Coffee category1

Johnson's expertise in marketing, innovation, and customer-centric strategies has made her a valuable asset to Atypical AI as they work to revolutionize the edtech industry through artificial intelligence and learning science.12