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Aidar Akhmetov
Head of Analytics - Product Owner - Head of Digital Marketing
Aidar Akhmetov is the Head of Product & Marketing Analytics at BTSDigital, a position he has held since 2019. In this role, he is responsible for overseeing the strategic development and analytical processes related to product and marketing initiatives within the company. His expertise lies in leveraging data analytics to drive business decisions and optimize marketing strategies.2
Before joining BTSDigital, Akhmetov served as the Head of Commercial, Product, and Marketing Analytics at Citilink.ru from 2017 to 2019, where he played a crucial role in enhancing the digital business segment. His background includes a solid educational foundation from the Plekhanov Russian University of Economics, which supports his analytical and strategic capabilities in the field.123
Akhmetov's professional journey reflects a strong focus on e-commerce and digital marketing analytics, making him a key player in shaping data-driven strategies for business growth in his current role at BTSDigital.1
