Aidan Duffy

I help Irish brands sell on Amazon #amazonireland #amazon

Aidan Duffy is an experienced e-commerce consultant specializing in helping Irish B2B and B2C brands sell effectively on Amazon and other international markets, with a particular focus on European Amazon markets.

With over 25 years of hands-on technical experience, Aidan has expertise in eCommerce integrations for B2B, B2C, and marketplace solutions. He has a solid background in product design, marketing, and launch in eCommerce and IT consulting.

Aidan has successfully built, marketed, and sold his own products to personal and enterprise clients, with a portfolio that includes 6 training products and books. He has transitioned this knowledge into roles in product management and product marketing management in the eCommerce industry.

Co-author of eConsultancy's best practice guide for eCommerce, Aidan covers topics such as eCommerce frameworks, marketplaces, and the 9 P’s of eCommerce including Platform, Project, Partner, Payments, and more. He also delves into key aspects like the Customer Journey, Channels, and Conversion Rate Optimization.

Passionate about emerging technologies like AWS, AI, and Computer Vision, Aidan actively participates in user groups and eCommerce association events to stay updated on industry trends.

Aidan has a unique approach to customer experience, utilizing tools to capture customer intention and mindset scorecards to gain insights into current and future mindsets for growth. He has had his book published by Oracle and is dedicated to self-development.

Education-wise, Aidan has completed various courses including Sports Tech MasterClass from the University of Limerick, Oracle Professional Courses from Oracle University, a degree in Computing Science from Griffith College Dublin/University Of Ulster, and a Bachelor of Science in Computing from Dublin Institute of Technology.

Aidan's professional journey includes roles such as Ecommerce Consultant at DF5 ecommerce, Agile Project Manager at Next Health, Oracle EBusiness Consultant at Pfizer, Oracle E-Business Developer at Symantec, and more, showcasing his diverse experience in the e-commerce and IT sectors.