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Ahmed Abbas
Founder @ DigiSay, Co-Founder @ SilkBytes and Co-Founder at Minly
Professional Background
Ahmed Abbas is a distinguished entrepreneur and innovator in the digital media landscape, renowned for founding and leading DigiSay, a prominent multi-platform network in the Middle East and North Africa (MENA) region. With an impressive track record that includes over 30 billion views across more than 70 digital content platforms—including YouTube, Facebook, Twitter, Spotify, and Deezer—Abbas has positioned DigiSay as a powerhouse in the digital content distribution and management sector. His strategic vision and day-to-day leadership focus on driving ROI, building robust relations with strategic partners, and scaling technology-based solutions to enhance content management.
At DigiSay, Abbas has championed three key areas: content marketing, content protection, and content monetization. Under his direction, DigiSay has emerged as a leader in combating content piracy through the innovative use of AI technology via RightsHero, ensuring that creators' content is protected and monetized effectively. This commitment to safeguarding intellectual property has made DigiSay a vital player in the regional media ecosystem.
Throughout his career, Abbas has collaborated with notable television networks and Video on Demand (VOD) platforms across MENA, such as MBC Group, Zee, VIU, BluTV, ON Network, Alhayah, CBC, ElNahar, TEN TV, Alghad Al Araby, El Djazairia One, and DW. His efforts have significantly enhanced the digital distribution, protection, marketing, and development of various major television content, contributing to the ongoing evolution of media consumption in the region.
Education and Achievements
Ahmed Abbas's educational background is as impressive as his professional accomplishments. He studied at the German School in Cairo, where he laid the groundwork for his future endeavors. He subsequently pursued a Bachelor's degree at Helwan University in Cairo, followed by an MBA in International Management from the esteemed ESB Business School at Reutlingen University in Germany. This combination of education and experience equipped Abbas with the skills necessary to excel in the fast-paced world of marketing and digital media.
In addition to his founding role at DigiSay, Ahmed Abbas has also co-founded other notable ventures, such as Minly and SilkBytes, showcasing his expertise in entrepreneurship and business innovation. His previous roles include serving as the COO at Qsoft Ltd and as the Marketing Manager at NetApp Germany (EMEA), where he honed his skills in sales and marketing with leading multinational corporations. Moreover, his creative and strategic thinking was instrumental during his time as an Account Manager in PR & Advertising at TBWA, and in events management, consulting, and business development at Raya Holding and the German University in Cairo.
Notable Contributions
One of Abbas's most significant contributions to modern Arab media is his involvement with the celebrated satirical Egyptian TV show "AlBernameg," which features the renowned host Bassem Youssef, often referred to as the "Jon Stewart of the Arab World." During its second and third seasons, Abbas played a pivotal role in the show's development and evolution. "AlBernameg" has achieved widespread acclaim, gathering an unprecedented audience of over 40 million weekly viewers and more than 500 million YouTube views. The show and its host received numerous accolades, including inclusion in the coveted "Time100" list and the prestigious Committee to Protect Journalists (CPJ) award in 2013, marking it as the most-watched TV program in Arab TV history.
As a thought leader and influencer in the digital media realm, Ahmed Abbas has made notable appearances as a speaker and moderator at esteemed conferences and events globally. His insights have been shared at various forums including MIP in France, Digital Entertainment World (DEW) in the USA, International Broadcasting Convention (IBC) in the UAE, ArabNet in Lebanon, and prominent Egyptian events such as the Marketing Kingdom and Creative Industry Summit, among others. His contributions not only enrich the community but also inspire other professionals within the industry.
Community Engagement
Ahmed Abbas's involvement extends beyond the business sphere. As a member of the Global Shapers community, which is part of the World Economic Forum, he actively contributes to discussions and initiatives aimed at addressing global challenges. This engagement reflects his commitment to using his expertise and resources to foster positive change both locally and internationally.
With over 20 years of experience in marketing and sales, Ahmed Abbas continues to leave an indelible mark in the realm of digital media and technology. His relentless pursuit of excellence and innovation has sculpted a path for future entrepreneurs and digital leaders in the MENA region and beyond. As he advances DigiSay’s mission and scales new heights, Abbas remains a beacon of inspiration for aspiring professionals in the digital age.