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Ahlem Naceur
Advocating for the right technology and media measurement approaches to help marketers and analytics experts boost their MROI
Ahlem Naceur is currently the Commercial Manager at MASS Analytics, where she focuses on helping brands enhance their Marketing Return on Investment (MROI) and better understand their media marketing interactions. Her role involves analyzing marketing data to identify sales drivers and optimize marketing budgets.
Naceur holds a Bachelor of Business Administration (BBA) in Marketing from Tunis Business School, University of Tunis, which she completed between 2015 and 2019.12 She has been involved in advocating for effective technology and media measurement strategies to assist marketers and analytics professionals in making informed decisions.3
Additionally, she has experience as a Business Development Consultant at MASS Analytics, indicating a strong background in both sales and marketing analytics.4
