Agustin Buendia

Agustín Pérez Buendía is a prominent figure in the digital advertising industry, currently serving as the CEO and Founder of Sibbo Ventures. His career began in consultancy across various sectors before he transitioned into the digital realm with Orange Advertising. In 2015, he established Sibbo, a company that has made significant strides in the ad-tech space, particularly focusing on innovative solutions for digital marketing and advertising.

Career Highlights

• Founder of Sibbo: Under his leadership, Sibbo has developed cutting-edge technologies aimed at enhancing efficiency in advertising, including solutions for cookieless tracking and targeting.
• Expertise in Digital Marketing: Agustín combines his deep understanding of the digital landscape with strong business and analytical skills, which he honed during his tenure at various companies before founding Sibbo.14
• Thought Leadership: He frequently participates in industry events and webinars, contributing insights on topics such as brand safety, connected TV (CTV) advertising, and omnichannel strategies.1

Education

Agustín Pérez Buendía is an alumnus of IESE Business School, part of the University of Navarra, which has equipped him with a robust foundation in business management and strategy.23

Current Initiatives

Sibbo Ventures continues to innovate within the advertising ecosystem, focusing on partnerships and campaigns that disrupt traditional advertising benchmarks. The company is recognized for its unique monetization solutions and engaging ad units that leverage precise targeting capabilities.1

Agustín's work not only influences the operational aspects of digital marketing but also shapes broader industry trends, making him a key player in the evolution of digital advertising in Europe.