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Agnieszka Januszewska-Molga
FILMS and SERIES MARKETING COMMUNICATIONS MANAGER@CANAL+ Polska
Professional Background
Agnieszka Januszewska-Molga is a seasoned marketing professional with over a decade of experience specializing in B2C (Business-to-Consumer) commercial campaigns management. Throughout her impressive career, she has held various key positions at CANAL+ Polska, where she has consistently demonstrated her expertise in brand marketing, communications, and digital strategies. Agnieszka's proficiency in foreign languages coupled with her experience in multicultural job environments has uniquely positioned her to excel in the competitive media landscape.
Agnieszka commenced her professional journey at CANAL+ Polska, where she has advanced through several significant roles, showcasing her adaptability and innovative approach. Starting as a PA to a Board Member, she gained insights into corporate governance and strategic decision-making, which laid a strong foundation for her subsequent roles. As a Brand Manager at Orange Poland, she managed high-stakes marketing campaigns, demonstrating her ability to connect products with consumers effectively.
Her trajectory at CANAL+ Polska has been remarkable. Agnieszka served as the OTT (Over-the-Top) Communications Manager, a role that involved managing online content distribution and viewer engagement strategies. As the Senior Online Marketing Manager, she enhanced digital outreach efforts and contributed to expanding the brand’s digital presence. In her role as the FILMS and SERIES Marketing Communications Manager, she developed and executed comprehensive marketing strategies that significantly boosted viewership and brand loyalty. Currently, as the Senior Brand Marketing Manager, she is at the forefront of shaping marketing initiatives that resonate with consumers and drive business success.
Education and Achievements
Agnieszka Januszewska-Molga holds a Master’s degree in Italian Language and Literature from the prestigious University of Warsaw. This academic background not only honed her linguistic skills but also enriched her understanding of diverse cultures, which she effectively integrates into her marketing strategies. Her educational accomplishments have laid the groundwork for a career that thrives on communication and creativity.
With a wealth of professional experience and a solid educational foundation, Agnieszka has been a driving force behind numerous successful marketing campaigns. Her ability to navigate the complexities of the media industry, combined with her deep understanding of consumer behavior, makes her a vital asset in any marketing endeavor. Agnieszka remains committed to continuous personal and professional growth, staying abreast of emerging trends and technologies in the marketing sector.
Achievements
- Successfully developed and led B2C commercial campaigns that increased brand engagement and customer loyalty at CANAL+ Polska.
- Played a key role in enhancing digital communications strategies within her role as OTT Communications Manager, leading to substantial growth in audience reach and viewer retention.
- Attracted significant attention and viewership increases for new film and series releases through innovative marketing strategies in her role as FILMS and SERIES Marketing Communications Manager.
- Transitioned from supporting roles to senior management positions, showcasing her leadership abilities and strategic insight.
- Leveraged her proficiency in foreign languages to bridge cultural gaps in diverse marketing strategies, appealing to a broader consumer base across various regions.